NJAL - Not Just A Label

Stefan Siegel is the founder of a new business venture which gathers together emerging avant- garde fashion designers. His idea being that by nuturing them and putting them under one big umbrella it can help some amazing talent get seen when it may never have had the chance. Model Lara Stone and Ga Ga herself have shown their support for this new project. NJAL work under a sustainable fashion ethos and their new t - shirt collection show cases this. The t-shirts are made from organic fair trade cotton. My favourite one is the black and white tee you can see in the pics below by German designer Patrick Mohr.It is really cool. You can purchase the collection here at NOTJUSTALABEL. See Stefen above talking about the project(he is wearing the tee I love). I think it is an amazing new inititive.

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