Argyle ...........

Christopher Kane S/S'11

Scrunched Argyle Socks over Boots

SJP in Argyle Socks

Trendy Boy in Argyle Vest
Pringle Prefall '10

Argyle brings to mind golf, Scotland, nerds, grandads and all things uncool. But sometimes the nerdiest things can become the sexiest. Like those black horn rimmed glasses that were en Vogue not so long ago.The argyle pattern is made of diamonds that overlap creating a three dimensional effect. Originating in Scotland it derived from the tartan of Clan Campbell, of Argyll in Scotland. It has been used as a signiture motif for brand Pringle of Scotland in this century. After dying a death the company relaunched itself in 2000 with it's first creative director Clare Waight Keller pushing the brand into the luxury arena making it cool again by designing beautiful cashmere fashion forward pieces. While walking around Soho a few years back absorbing all the visual wonders of the city I remember spotting loads of girls sporting argyle socks pulled up to knee, with ankle / knee high boots over them and of course bare legs with denim shorts or mini dress to finish. Effortless style. I remember thinking it was pretty rad.....

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