Can I love SGC anymore? This New Zealand cult label was started by ex pro surfers Marc Moore and Luke Harwood in 2005. Their idea initially was to design t shirts that their girlfriends could wear home in the morning. It has lead to a label with a youthful,rebellious and androgenous feel.
Heres a fashion video of theirs called " Weapons of Mass Seduction"
and a few images of the new Spring/ Summer collection.
Can be purchased online from Liberty, Matches and Asos.