When Isabella Blow sadly passed away in 2007, her sisters were left the executors of her estate. As there were outstanding debts, her sisters had no choice but to sell Isabella's treasured fashion collection. An auction was organised with Christies in London for the collection that is thought to include 90 McQueen dresses, 50 Treacy hats and portraits of Blow by photographer Mario Testino and Chanel creative director Karl Lagerfeld. At the last minute a private bidder swooped in and bought the entire lot. We now know this was Daphne Guinness. Daphne and Isabella were long time friends sharing an eccentric avant garde view of fashion, both supporting young design genius and both loved Haute Couture. In Isabella's memory Daphne could not bear to see the collection sold and split up and decided to buy it to keep it preserved. She has now set up the Isabella Blow foundation and her aim is to exhibit the collection on an online museum so people from all over the world can see these beautiful pieces. Interestingly online museums may be the future for museum exhibits. Valentino has already experimented with this medium and has set up his own virtual gallery to archive his collections. Check it out here
To fund the Isabella Blow foundation, Guinness will be auctioning a 100 pieces of her own personal collection to aid the foundation that will support young artists and designers and also the area of mental health.
The auction will take place on the 27th June 2012 but it is possible to see the collection from the 23rd at Christies in Kensington , London.
image from recent shoot for Tatler Hong Kong by Marcus and Idriani on Fashiongonerogue.com